Where Tech Meets Heart: B2B Content That Connects & Converts
Hey, I'm Kasturi!
Content marketer and content strategist for B2B tech companies.
​I believe: B2B ≠ Boring! ​​
Every B2B tech story has the power to create meaningful connections.
As a content marketer and strategist specializing in ecommerce, martech, HRtech, and fintech, I help Series B/C companies transform complex solutions into compelling narratives that drive growth.
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Why Story-Driven Content Matters?​​
In a world of feature lists and technical specs, your audience craves authentic connection. I help you:
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Cut through digital noise with clear, engaging content
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Build trust through strategic storytelling
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Turn complex ideas into engaging narratives
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Drive measurable results that matter
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The Numbers Tell My Story​
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20+ B2B tech companies served
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Featured in Forbes, Nasdaq, and Seeking Alpha
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Trusted by industry leaders like Shopify, Ware2Go, and WebEngage
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9+ years of corporate experience in strategy and market research
Projects
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"Kasturi is an excellent writer. I've worked with her on several B2B tech content projects, and she consistently delivers great work. Her real strength is making complex topics not just understandable but engaging—a valuable skill in B2B tech writing.
Working with her is a breeze. She hits every deadline, communicates clearly, and puts real thought into every piece she creates. If you're looking for an exceptional B2B tech writer, I highly recommend working with Kasturi."
Mike Keenan, Principal, Peak Content Marketing Agency
Services
Content Writing
Topic research and development
Identifying topics and themes that align with your goals
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Writing and editing
Producing well-written, error-free content that meets your specific needs
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Search engine optimization (SEO)
Making sure your content is optimized for search engines and includes appropriate keywords and metadata
Content Strategy
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Helping you come up with the best ideas, content strategy, and specific applications for long-form pieces
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Generating themes, topics, and article ideas for the next quarter
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Analyzing existing content, identifying top-performing pieces, and deciding how they can be repurposed for other formats and channels
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Idea Bounce sessions where we generate ideas, explore new possibilities, and find clarity around next steps
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Sounding board sessions where we talk through your processes, look at various paths or solutions, and discuss the benefits and drawbacks of each one, before making decisions
Copywriting
Case Study Writing
Case studies are testimonials on steroids! As a certified case study writer, I help you create happy customer success stories that shine a spotlight on your brand and tell people why you products/services are worth every penny!
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Website/Sales/Email copywriting
Designing a voice and message that reflects the values and personality of your brand